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Remarketing: How to Recover Lost Sales and Boost ROAS

Amazon Sponsored Display Remarketing Strategy: Recover Lost Sales & Retarget Shoppers

70% of shoppers don’t buy on the first visit. Learn how to use Amazon Sponsored Display remarketing to re-engage warm traffic and boost conversions.

Why Amazon Remarketing Matters

According to Amazon Ads, over 70% of shoppers don’t convert on their first visit. If you’re not following up, you’re letting that warm traffic go cold and leaving money on the table.

“Still not running remarketing? You’re letting warm leads walk straight to your competitors.”

Remarketing bridges the gap between interest and action. Without it, you’re constantly paying for new traffic while ignoring those already familiar with your product.

What Is Sponsored Display Remarketing?

Amazon’s Sponsored Display ads allow sellers to retarget shoppers based on their past interactions. You can reach people who:

  • Viewed your product but didn’t buy
  • Abandoned their cart
  • Purchased before and may reorder
  • Viewed competitor products in the same category

These shoppers are high-intent. They’re not cold just undecided.

Remarketing = the most cost-effective way to drive incremental sales.

Top Remarketing Campaign Types

Views Remarketing

Target shoppers who visited your product detail page but didn’t convert.

📌 Use when:

  • Running time-sensitive offers
  • Promoting bundles or reviews
  • Retargeting during peak shopping windows

Purchase Remarketing

Target shoppers who’ve bought from you or similar brands—in the past.

📌 Use when:

  • Launching complementary products
  • Upselling or cross-selling
  • Re-engaging repeat buyers for replenishable items

According to Tinuiti, advertisers using Sponsored Display remarketing saw a 15–25% lift in repeat purchases.
 Source: Tinuiti Amazon Benchmarks Report, 2024

Advanced Retargeting Tactics for Amazon Sellers

Tactic

Why It Works

Segment by Product ASIN

Deliver hyper-relevant creatives based on shopper behavior

Bid More Aggressively on Abandoned Views

Shoppers who got close to buying are worth a higher CPC

Use Countdown or Limited-Time Offers

FOMO increases urgency to return and buy

Exclude Recent Buyers

Prevent wasted impressions and optimize budget

Creative Best Practices:

  • Use headlines like “Still thinking it over?” or “Forgot something?”
  • Include product reviews or social proof

Highlight value props or limited-time deals

Real Brand Results: Sponsored Display in Action

A wellness supplement brand used Sponsored Display views remarketing to re-engage shoppers who had visited but not converted over a 30-day window.

🔹 Results After 4 Weeks:

  • +25% increase in repeat purchases
  • 19% lower ACoS
  • +$5.4K in incremental revenue without raising daily spend.

This proves what most brands ignore: your warm traffic is your highest leverage asset.

How to Set Up Your Amazon Remarketing Campaign

Step-by-step via Amazon Ads Console:

  1. Campaign Type → Sponsored Display
  2. Targeting → Audiences
  3. Select:
    • “Views” = Shoppers who looked at your products
    • “Purchases” = Shoppers who’ve bought before
  4. Segment by ASIN or product category
  5. Set Placements & Bid Modifiers (Top of Search, Product Pages, etc.)
  6. Launch and Monitor: Track ACoS, CTR, and CVR weekly

Full instructions available on Amazon Ads Help: Audience Targeting

Common Mistakes to Avoid

Mistake

Fix

Only targeting cold audiences

Always layer in retargeting for scale

No bid adjustment by placement

Increase bids for Top of Search retargeting

Using generic creatives

Customize messaging based on shopper behavior

Overlapping audiences

Use exclusions to prevent overspend on recent buyers

Conclusion: Retargeting Is Your Funnel’s Safety Net

Most Amazon sellers obsess over traffic but traffic without follow-up is just bounce data. Remarketing ensures you make the most of every visit, every view, and every opportunity.

Whether you’re selling skincare, supplements, electronics, or home goods retargeting can recover 20–30% of your lost sales.

Ready to Reclaim Your Traffic?

At Peakhawks, we help brands build full-funnel Amazon strategies using Sponsored Display remarketing, In-Market Audiences, and retargeting logic that converts.

Want your campaign reviewed?

Book your free strategy call here

Let’s build a winning ad strategy tailored to your brand.

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