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Sponsored Brand Video: The Visibility Powerhouse Your Amazon Ads Are Missing

Sponsored Brand Video: How to Boost CTR and Conversions on Amazon

Learn why Sponsored Brand Video campaigns are outperforming static ads and how to set them up to win more clicks, conversions, and market share.

What Is Sponsored Brand Video (SBV)?

Sponsored Brand Video (SBV) is a video ad format that appears directly in Amazon search results. It autoplays, grabs shopper attention, and directs clicks to a specific product detail page.

With Sponsored Brand Video, advertisers can showcase products using autoplaying video ads that stop the scroll.
Amazon Ads Sponsored Brands Guide

Static Ads Are Fading Here’s Why

Shoppers scroll fast. Static image ads often get lost in the noise. Video is more engaging, more memorable, and more clickable.

Brands using SBV typically see:

  • +30% higher CTR vs static ads

  • Lower ACoS through faster engagement and purchase decisions

  • 2x sales velocity for top ASINs

Video ads deliver up to 3x engagement compared to static Sponsored Products.
JungleScout, 2024 Amazon Advertising Report.

When to Use Sponsored Brand Video

SBV is perfect for:

  • Top-of-search conquesting

  • Educating buyers on complex products

  • Launching new products

  • Standing out in competitive niches

TL;DR: Use SBV when you need to grab attention, build trust, and convert quickly.

How to Set Up Sponsored Brand Video (Step-by-Step)

  1. Go to Amazon Ads > Campaign Manager > Create Campaign

  2. Select Sponsored Brands and choose Video as format

  3. Choose the ASIN you want to promote

  4. Upload your video (must be 15–60 seconds, with sound, subtitles recommended)

  5. Add a headline and CTA

  6. Choose relevant keywords (exact or phrase match)

  7. Set daily budget and launch!

Pro Tip: Use videos that highlight product benefits in the first 3 seconds. That’s where 80% of engagement happens.

Real Brand Example

One mid-market supplement brand shifted to SBV for their new product launch:

  • 🔹 CTR increased by 32%

  • 🔹 ACoS dropped by 19%

  • 🔹 Organic ranking improved for 10+ keywords

Their SBV ad focused on lifestyle use, quick demo, and bold headlines to pull buyers in.

Advanced Strategies for Winning with SBV

Strategy

Why It Works

Use branded search terms

Cheaper CPCs, high purchase intent

A/B test thumbnails and intros

Improves CTR with better visuals

Layer SBV + Sponsored Product

Own multiple placements for same keyword

Use remarketing audiences

Re-engage viewers who didn’t convert

Creative Tips for Sponsored Brand Video

  • Use real use cases: show the product solving a problem

  • Add on-screen text for sound-off users

  • Keep it short: 15–30 seconds is ideal

  • Focus on product benefits in first 3 seconds

  • Use branded colors, logo, and a clear CTA at the end

Viewers form opinions within milliseconds. Your video needs to communicate brand + benefit instantly.
Hubspot Video Marketing Report, 2024

Common Mistakes to Avoid

Mistake

Fix It By…

Uploading 60-second explainers

Stick to fast-moving, mobile-first edits

Ignoring keyword targeting

Pair SBV with high-intent keywords only

Not optimizing for mute playback

Use captions and product visuals.

Conclusion: Don’t Just Show Up Stand Out

Sponsored Brand Video isn’t optional anymore. It’s Amazon’s most impactful ad format for 2025.

The scroll is real. If your ad doesn’t grab attention visually, you’re wasting impressions.

Want to Launch SBV the Right Way?

At Peakhawks, we’ll help you:

  • Design high-converting videos

  • Craft a smart keyword + bid strategy

  • Optimize performance weekly for scale.

 

Book your free strategy call here

Let’s build a winning ad strategy tailored to your brand.

Book a call Now

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