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Prime Day Success Starts Before the Sale!

Waiting for Prime Day? You’re Already Behind.

The biggest wins don’t happen on Prime Day itself. They’re built weeks in advance, when smart sellers secure lower costs, refine their targeting, and prepare their inventory for the surge.

Why Prime Day Needs a Pre-Game Plan

Prime Day shoppers don’t just appear on the day of the event. Search and shopping activity starts building up weeks before.

According to Jungle Scout’s 2024 Prime Day report, Amazon traffic rose by over 40% in the two weeks leading up to the event, and CPCs climbed steadily as more advertisers entered the auctions. Sellers who plan early not only capture this first wave of shoppers but also benefit from lower CPCs before the competition peaks (Jungle Scout, 2024).

The Cost of Waiting Too Long

Delaying your strategy until Prime Day means paying more for the same sales. Sellers who wait face:

  • CPC spikes of 30–50% during the event (Tinuiti, 2023)

  • Lost visibility on high-intent, Prime-related keywords

  • Inventory delays as FBA fulfillment centers fill up ahead of the sales rush

Early planners protect their margins by entering the competition before it’s at its peak.

What to Track Before Prime Day

Your pre-Prime Day strategy should focus on four key areas:

  • Retarget visitors who already engaged with your listings

  • Check inventory and FBA lead times to avoid last-minute stockouts

  • Expand keyword targeting to include “Prime Day deals” and seasonal variations

  • Budget for higher bids as traffic and competition increase

These actions don’t just protect performance they shape how much you’ll pay and how profitable you’ll be.

Three Smart Moves to Win Prime Day

  1. Launch Sponsored Display Retargeting Early
    Capture shoppers who have already viewed your product pages in June, so they are primed to buy when the event starts.

  2. Test and Add Prime-Specific Search Terms
    Keywords like “Prime Day deals on [category]” often gain traction weeks before the event. Including these early positions, your brand for discovery.

  3. Boost Budgets by 20–30%
    Ensure you don’t lose visibility during traffic spikes. Running out of budget too early in the day means missing peak conversion windows.

Amazon’s own advertising research highlights that brands with increased ad investments in the lead-up to Prime Day saw sales boosts of over 40% compared to those who only increased spend during the event (Amazon Ads, 2023).

Prime Day Checklist for Sellers

  • Review and increase FBA inventory before cutoff dates

  • Launch retargeting campaigns 2–3 weeks before Prime Day

  • Identify and add Prime-related search terms to PPC campaigns

  • Set aside additional ad budget (20–30% increase recommended)

  • Monitor CPC trends and adjust bids proactively.

    Don’t Just Show Up. Win Prime Day.

    Prime Day profits depend on preparation, not just participation. The sellers who win big are those who start building momentum weeks in advance.

    Our team helps Amazon brands design data-driven pre-Prime Day strategies that reduce wasted spend and maximize event-day performance.

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Peakhawks: Amazon Advertising agency

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