Remarketing: How to Recover Lost Sales and Boost ROAS
Amazon Sponsored Display Remarketing Strategy: Recover Lost Sales & Retarget Shoppers
70% of shoppers don’t buy on the first visit. Learn how to use Amazon Sponsored Display remarketing to re-engage warm traffic and boost conversions.
Why Amazon Remarketing Matters
According to Amazon Ads, over 70% of shoppers don’t convert on their first visit. If you’re not following up, you’re letting that warm traffic go cold and leaving money on the table.
“Still not running remarketing? You’re letting warm leads walk straight to your competitors.”
Remarketing bridges the gap between interest and action. Without it, you’re constantly paying for new traffic while ignoring those already familiar with your product.
What Is Sponsored Display Remarketing?
Amazon’s Sponsored Display ads allow sellers to retarget shoppers based on their past interactions. You can reach people who:
- Viewed your product but didn’t buy
- Abandoned their cart
- Purchased before and may reorder
- Viewed competitor products in the same category
These shoppers are high-intent. They’re not cold just undecided.
Remarketing = the most cost-effective way to drive incremental sales.
Top Remarketing Campaign Types
Views Remarketing
Target shoppers who visited your product detail page but didn’t convert.
📌 Use when:
- Running time-sensitive offers
- Promoting bundles or reviews
- Retargeting during peak shopping windows
Purchase Remarketing
Target shoppers who’ve bought from you or similar brands—in the past.
📌 Use when:
- Launching complementary products
- Upselling or cross-selling
- Re-engaging repeat buyers for replenishable items
According to Tinuiti, advertisers using Sponsored Display remarketing saw a 15–25% lift in repeat purchases.
Source: Tinuiti Amazon Benchmarks Report, 2024
Advanced Retargeting Tactics for Amazon Sellers
Tactic | Why It Works |
Segment by Product ASIN | Deliver hyper-relevant creatives based on shopper behavior |
Bid More Aggressively on Abandoned Views | Shoppers who got close to buying are worth a higher CPC |
Use Countdown or Limited-Time Offers | FOMO increases urgency to return and buy |
Exclude Recent Buyers | Prevent wasted impressions and optimize budget |
Creative Best Practices:
- Use headlines like “Still thinking it over?” or “Forgot something?”
- Include product reviews or social proof
Highlight value props or limited-time deals
Real Brand Results: Sponsored Display in Action
A wellness supplement brand used Sponsored Display views remarketing to re-engage shoppers who had visited but not converted over a 30-day window.
🔹 Results After 4 Weeks:
- +25% increase in repeat purchases
- 19% lower ACoS
- +$5.4K in incremental revenue without raising daily spend.
This proves what most brands ignore: your warm traffic is your highest leverage asset.
How to Set Up Your Amazon Remarketing Campaign
Step-by-step via Amazon Ads Console:
- Campaign Type → Sponsored Display
- Targeting → Audiences
- Select:
- “Views” = Shoppers who looked at your products
- “Purchases” = Shoppers who’ve bought before
- “Views” = Shoppers who looked at your products
- Segment by ASIN or product category
- Set Placements & Bid Modifiers (Top of Search, Product Pages, etc.)
- Launch and Monitor: Track ACoS, CTR, and CVR weekly
Full instructions available on Amazon Ads Help: Audience Targeting
Common Mistakes to Avoid
Mistake | Fix |
Only targeting cold audiences | Always layer in retargeting for scale |
No bid adjustment by placement | Increase bids for Top of Search retargeting |
Using generic creatives | Customize messaging based on shopper behavior |
Overlapping audiences | Use exclusions to prevent overspend on recent buyers |
Conclusion: Retargeting Is Your Funnel’s Safety Net
Most Amazon sellers obsess over traffic but traffic without follow-up is just bounce data. Remarketing ensures you make the most of every visit, every view, and every opportunity.
Whether you’re selling skincare, supplements, electronics, or home goods retargeting can recover 20–30% of your lost sales.
Ready to Reclaim Your Traffic?
At Peakhawks, we help brands build full-funnel Amazon strategies using Sponsored Display remarketing, In-Market Audiences, and retargeting logic that converts.
Want your campaign reviewed?
Book your free strategy call here
Let’s build a winning ad strategy tailored to your brand.
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