Why Your Amazon Ads Aren’t Getting Clicks and How to Fix It!

Why Your CTR Is Tanking on Amazon Ads (And What to Do About It:

Getting impressions but no clicks on your Amazon ads? Learn how Click-Through Rate (CTR) impacts your sales and what changes will boost your CTR fast.

Ever Launched an Ad and Got Nothing But Silence?

You spent time crafting your Amazon campaign, picked keywords, uploaded polished images and then? Crickets.

No clicks. No traffic. No sales.

You’re not alone. And the issue likely starts with one of the most overlooked metrics in Amazon PPC: Click-Through Rate (CTR).

Getting Impressions but No Clicks? Your Ads Are Invisible

Impressions without clicks are vanity metrics. If no one clicks, no one buys. CTR (Click-Through Rate) is the first and most crucial test your ad must pass.

And if your CTR is low? You’re not just missing traffic. You’re actively hurting your campaigns.

Low CTR = No Traffic, No Sales

Amazon’s algorithm favors ads that get engagement. Poor CTR:

Drops your ad rank
Raises your cost-per-click (CPC)
Shrinks your ad visibility even if your product is great.
Amazon Ads Learning Console

Know Your Benchmark CTR Or Stay in the Dark

If you don’t know what a “good” CTR looks like, you can’t improve. Here’s what to aim for:

Ad Type Good CTR Benchmark Sponsored Products 0.3–0.5%+Sponsored Brands0.6–1%+Sponsored Display0.2%+

If you’re below these? It’s time to fix your creative, keywords, or targeting.

3 CTR Fixes You Can’t Ignore

Improving CTR isn’t about guessing it’s about tweaking the right levers:

Use Sharp, Relevant Keywords

Don’t rely on broad match only, target buying intent
Eliminate irrelevant terms with negative keywords

Write Scroll Stopping Headlines

Especially for Sponsored Brands , the headline is your hook
Use curiosity, benefits, or urgency to grab attention

Test Clear, Compelling Main Images

Visual is everything your first impression is visual, not textual
Use white backgrounds, proper contrast, and lifestyle imagery when possible.

Real-World Example

One health supplement brand came to us with a 0.21% CTR. After we:

Rewrote their Sponsored Brand headline
Updated their main image with a clean, benefit-focused shot
Added keyword refinements

They hit 0.51% CTR in under 14 days and saw CPC drop 18%.

FAQs: “But My CTR Is Fine Why No Sales?”

CTR is only one piece. If you have high CTR but poor conversion:

Your listing may be weak (low reviews, poor copy, unclear images)
Product price fit could be misaligned with shopper intent
Targeting may not match purchase stage (e.g., top funnel keywords)

We recommend pairing CTR analysis with Conversion Rate (CVR) checks using Amazon Brand Analytics or Search Query Performance.

Don’t Let Weak Ads Burn Your Budget

You don’t have to settle for low CTR. With the right changes, you can:

Increase ad visibility
Lower your CPC
Drive more sales without raising your budget.

Ready to Boost Your CTR?
We’ll audit your Sponsored Products, Brands, and Display campaigns and show you exactly how to lift your click-through rate

Book your free strategy call here

Let’s build a winning ad strategy tailored to your brand.